Fairfield by Marriott Reveals Details of Hotel Expansion in Japan

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Fairfield by Marriott Nara Tenri Yamanobenmichi Lobby Lounge (Imagery 2022 Marriott)

The Fairfield by Marriott brand is strengthening its presence in Japan with seven hotel openings planned for 2022.

These seven openings in four of the country’s prefectures will bring the Fairfield by Marriott Michi-no-Eki portfolio to a total of 21 properties across Japan by the end of the year.

Encourage the exploration of Japan

The seven new Fairfield by Marriott properties will open in Nara, Hokkaido, Hyogo and Okayama prefectures. These openings continue the growth of the Fairfield by Marriott Michi-no-Eki project created in conjunction with Sekisui House in 2018 to showcase Fairfield by Marriott hotels near Michi-no-Eki roadside rest areas.

These properties and roadside rest areas are all located near national parks and UNESCO World Heritage sites. The Fairfield by Marriott Michi-no-Eki project encourages exploration of the country’s rural areas by road.

“We are very pleased to continue to expand the Fairfield portfolio across Japan in conjunction with Sekisui House,” said Rajeev Menon, president for Asia Pacific (excluding China) for Marriott International.

“We have had great success with Fairfield’s ‘Michi-no-Eki’ project, with 14 Fairfield by Marriott hotels already open in five prefectures across the country. We look forward to continuing to expand the brand’s footprint with new additions bringing Fairfield’s friendly service and warm hospitality to little-known destinations across Japan.

Masahiro Taguchi, Project Director of Fairfield by Marriott’s Michi-no-Eki Portfolio, said, “We are excited to expand our footprint in northern and southern Japan, providing travelers with access to remote destinations across the country.

“With the growing demand for self-drive travel, the new Fairfield by Marriott hotels will uphold the brand’s principles of friendly service and warm hospitality allowing travelers to explore unique destinations across Japan.”

New rural properties

The seven new hotels slated for debut in 2022 include the 99-key Fairfield by Marriott Nara Tenri Yamanobenomichi, which is located outside the former capital of Nara and is expected to open in March. The 102-room Fairfield by Marriott Hokkaido Eniwa will then debut in May halfway between Sapporo and the new Chitose Airport in the city of Eniwa known for its wide open spaces.

The 78-key Fairfield by Marriott Hokkaido Naganuma, also due to debut in May, offers guests a quintessential rural experience in Hokkaido and the 78-room Fairfield by Marriott Hokkaido Minamifurano, which will open in June, offers access to activities on the nearby lake. Kanayama and the Sorachi River.

A gateway to Kannabe Highland, the 73-room Fairfield by Marriott Hyogo Kannabe Highland, which will open in November, will provide a base for trekking to Mount Kannabe in the summer and visiting Kannabe’s three ski areas in the winter. The 99-room Fairfield by Marriott Okayama Hiruzen Highland, also opening in November, will then introduce visitors to the plateaus and foothills of Mount Daisen.

December will finally see the debut of the 100-room Fairfield by Marriott Hyogo Minamiawaji located next to Fukura Bay in the southern part of Awaji Island.

Each of these hotels will take inspiration from its surroundings, with flexible social spaces for guests to connect with each other and amenities including bento-style breakfast boxes in the morning.

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